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The latest in running events, adventure trends, sustainable travel, and the outdoor world.

Diverse group of Gen Z runners crossing a marathon finish line together celebrating their achievement

Why Gen Z is Making Marathon Running the New Status Symbol in 2026

March 21, 2026

For decades, the ultimate symbols of success for young professionals were designer handbags, luxury watches, or the keys to a high-end car. However, a massive cultural shift is currently underway. Today, if you want to know who is truly thriving, you do not look at their wrists or their wardrobes — instead, you look at their feet. Gen

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Marathon trends virtual racing

Breaking Down the Latest Marathon Trends Around the World

September 4, 2025

The Ever-Changing World of Marathons Marathons have always been about grit, endurance, and personal triumph. But in recent years, the marathon world has gone through exciting shifts. Races today aren’t just about running 26.2 miles — they reflect global culture, technology, sustainability, and even social change. From carbon-plated shoes smashing records to eco-friendly initiatives reshaping events, marathon trends

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